Walk London

I established a precedent, through the installation of a guerrilla signage initiative, upon which municipal wayfinding programs were established.

image of man walking with Walk London signs posted in the foreground

Walk London

Walk London installed signs around the downtown core of London, Canada directing pedestrians to local business, organizations, parks and institutions. The signs where installed as a means to enlighten people, through the use of creative & intentional signage, to the fact that most places they travel to aren’t as far by foot as they might think.

Walk London was initiated by a small group of citizens who wanted to make London a healthier and better place to live. This collective developed and delivered the project out of their love for London and all of the ‘cool things‘ happening within the city that are only a short walk away.

Walk London was modelled after the Walk Raleigh campaign and implemented before Walk Your City was developed and available as a complete tool.

What I Accomplished

  1. I organized a group of like minded individuals and the necessary funding & resources to implement Walk London on a small-scale. Towards the goal of establishing ‘proof-of-concept’ and the value such signage provides, Walk London redefined the traditional planning & execution for a project of this type. From this initiative a better understanding of the purpose and value wayfinding provides was established. This learned knowledge was applied by municipal staff to similar projects of larger scales.
  2. My work established a precedent from which municipal staff reached out to develop multiple, formal, city-lead wayfinding initiatives. These initiatives were focused on both the walkability of neighbourhoods and the value of ‘shopping local’. I supported these city-lead initiatives through knowledge transfer, program development, and a critical review of proposed project implementation.
  3. I developed a simple, yet effective, tracking solution by which to understand engagement levels with this wayfinding project. By implementing elements of ‘gamification’ into the posted signs, pedestrian engagement could be tracked and compared against other available data (traffic counts, weather data etc.) to develop knowledge regarding sign placement, pedestrian travel pattens, and sign effectiveness.

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