A guerrilla wayfinding project. 🦍 👉
guerrilla (adj.): unsanctioned, self initiated and spontaneous interventions (intended to be in the public realm for the greater good)
wayfinding (n.): how you find your way from place to place (physical orientation)
Walk London installed signs around the downtown core of London, Canada directing pedestrians to local businesses, organizations, parks, and institutions.
The signs were installed as a means to enlighten people, through the use of creative & intentional signage, to the fact that most places they travel to aren’t as far by foot as they might think. By taking the time to walk, rather than drive, people can not only live healthier and more fulfilling lives but they can begin to interact with and better understand the environments that surround them and the people, places and things that these environments contain.
“Unofficial signs take first steps” — Anna Bowness, Spacing Magazine
Walk London was initiated by a small group of citizens who wanted to make London a healthier and better place to live. This collective developed and delivered the project out of their love for London and all of the ‘cool things‘ happening within the city that are only a short walk away.